What is the primary responsibility of a surplus lines broker when representing clients?

The primary responsibility of a surplus lines broker when representing clients is to advocate for the client’s best interests. This role involves understanding the unique needs and circumstances of the client in order to find the most suitable coverage options available in the surplus lines market. Surplus lines brokers often work with unique or high-risk situations that standard market insurers may not cover, and they must leverage their expertise and access to specialized insurance products to ensure that clients receive appropriate protection.

In this capacity, the broker must prioritize the client's needs over other considerations, such as their own commission or administrative efficiency. By focusing on advocacy, brokers help clients navigate complex insurance landscapes and ensure that they are making informed decisions about their coverage. This fosters trust and builds a strong client-broker relationship, which is crucial in the insurance industry, particularly in the niche surplus lines sector.